About
Our Thesis
Academia and publishing are full of groundbreaking ideas—but too often, those ideas stay siloed, locked behind paywalls, or buried in another publicist’s pile.
As traditional institutions fall short on visibility and career support, Punctuation PR bridges the gap—helping writers and scholars build public presence, connect with real audiences, and turn their work into lasting influence.
We work independently or in conjunction with your pre-existing marketing team to achieve your goals.
Who We Are
Punctuation PR is the premier marketing and publicity agency for writers and thinkers. We specialize in author strategy and long-term growth, helping our clients build lasting careers. Whether you're preparing to query, debuting your first book, or entering a new creative era or medium, we offer strategic brand development, targeted publicity, and platform advising tailored to your voice and vision.
We provide full-stack support across publicity, design, web, and social media. Our services span everything from copywriting and press outreach to custom websites, visual branding, and editorial support. We work closely with each client to shape their public presence, connect with the right audiences, and create momentum that extends well beyond publication day.
Our campaigns are thoughtful, high-impact, and built for the long haul—because the best stories take time.
Punctuation PR is proudly based in Los Angeles, California, and works with writers and thinkers across the United States.
What We Believe
Knowledge should be public.
We believe ideas don’t belong in silos. The best scholarship can—and should—influence how we think, feel, and act in the world. We bridge the gap between good work and the right people.
Ideas shape culture.
Culture doesn’t just happen—it’s created, challenged, and reimagined by the ideas we share. We elevate new ideas and engage deeply with the cultural moment.
What you say matters.
Language carries power. How you communicate your ideas determines who hears them—and what they do next. We help you say it clearly, credibly, and memorably.
Meet the Founder
Ellen Yang, Founder and Chief Publicist
Ellen Yang founded Punctuation PR on a simple belief: great ideas deserve great audiences.
She brings more than a decade of experience in media, marketing, and communications. Her work includes leading national public service campaigns, developing viral content for tech startups, and building strategies for beloved consumer brands. Collectively, her projects have reached more than one billion views across Instagram, TikTok, Substack, and other platforms.
Yang’s background in Silicon Valley—as one of the early builders in the creator and influencer economy—shapes how she approaches growth marketing today. She focuses on building new economic engines for creative and intellectual work, pairing digital strategy with long-term personal brand development.
She holds a B.A.H. in English and a B.A. in Linguistics from Stanford University, where she studied how language shapes thought, identity, and public discourse. That humanistic foundation continues to guide her work: strategic, rigorous, and rooted in the belief that thoughtful communication can change what—and who—the world pays attention to.
Yang also serves on the Young Patrons Advisory Council for PEN America.
