About Punctuation PR
Our Thesis
Academia and publishing are full of groundbreaking ideas—but too often, those ideas stay siloed, locked behind paywalls, or buried in another publicist’s pile.
As traditional institutions fall short on visibility and career support, Punctuation PR bridges the gap, helping writers and scholars build public presence, connect with real audiences, and turn their work into lasting influence.
We work independently or in partnership with your pre-existing marketing and publicity team to achieve your goals.
Who We Are
Punctuation PR is a publicity, marketing, and operations agency for authors, scholars, journalists, filmmakers, and public thinkers. Founded by Ellen Yang, the agency helps ambitious work move through the world with clarity, visibility, and momentum. Punctuation PR supports clients through press outreach, podcast and event strategy, author websites, social media content, newsletters, launch operations, and long-term audience development. Working alongside publishers, agents, editors, and creative teams, Punctuation PR builds the public infrastructure that helps books, ideas, films, and intellectual work reach the readers, listeners, institutions, and communities that matter in the modern literary and media landscape.
The company is based in Los Angeles, California, but works with writers across the United States and globally.
What We Believe
Knowledge should be public.
We believe ideas don’t belong in silos. The best scholarship can—and should—influence how we think, feel, and act in the world. We bridge the gap between good work and the right people.
Ideas shape culture.
Culture doesn’t just happen—it’s created, challenged, and reimagined by the ideas we share. We elevate new ideas and engage deeply with the cultural moment.
What you say matters.
Language carries power. How you communicate your ideas determines who hears them—and what they do next. We help you say it clearly, credibly, and memorably.
In early 2026, Punctuation PR … had over a dozen clients, built relationships with publishers and media outlets, and helped its books reach hundreds of thousands of new readers.
Meet the Founder
Photo by Dani Hamlett
Ellen Yang founded Punctuation PR on a simple belief: big ideas deserve big audiences.
She brings nearly a decade of experience in media, marketing, and communications. Her work includes working on national public service campaigns, developing viral content for tech startups, and building strategies for beloved consumer brands. Collectively, her projects have reached more than one billion views across Instagram, TikTok, Substack, and other platforms.
Yang’s background in Silicon Valley—as one of the early builders in the creator economy—shapes how she approaches marketing and public relations today. She founded Punctuation PR after graduating from college and quickly scaled the company within its first year. Her business journey has been featured in Business Insider, Le Monde, Founded by Women, and VoyageLA.
She holds a BA with honors in English and Linguistics from Stanford University. Yang serves on the leadership committee of PEN America’s Young Patrons Advisory Council and the marketing and publicity committee of Inkluded, a non-profit working to diversify the publishing industry. She lives in Los Angeles.